The History Of Operation Noel

In 1939, Ruth Pooley, the wife of the Herald Post Editor, saw that a local jeans manufacturer had a Little Boys fund that provided new jeans for disadvantaged boys. She decided girls needed to be helped as well, so she began The Little Girls Dress Fund, asking readers to bring in new dresses or send in donations.

When enough money was raised, she would buy new dresses for these little girls at the Popular Dry Goods Company. This practice continued until the early 1980's, when a Herald Post Reporter took over the project.

The name was changed to Operation Noel and included both boys and girls. The focus was changed to sweat suits and jeans. By that time, several agencies were involved and more than 3,000 children were helped.

The idea behind Operation Noel changed again when organizers learned that these children did not have coats to wear in the winter because their families couldn't afford them. The organizers contracted a local apparel company in El Paso, who in turn contracted a supplier to produce coats specifically for the children of Operation Noel.

More than 65 area agencies and schools select the children who are most in need of coats. These lists of children are compiled from September through November by caseworkers and school counselors who in turn provide the lists to Operation Noel.

Each year, money raised through the efforts of The El Paso Times, Mattess Firm, a 'mini' telethon on KVIA and HUB International, from individual, corporate, and organizational donations, as well as the Operation Noel Telethon, goes towards paying for the ENTIRE COST of the coats WITHOUT ANY ADMINISTRATIVE OVERHEAD. This year, our goal for the 2015 campaign is to furnish 20,000 coats for the children of El Paso.

Donations for Operation Noel are accepted year-round and can be mailed to:

Operation Noel
201 E. Main, Suite 1603
El Paso, TX 79901
OR Make a donation online by clicking the button below:

For more information, contact (915)351-0408.

Donations can be mailed to: Operation Noel, 201 E. Main, Suite 1603, El Paso, TX 79901. Please direct all phone calls to (915)351-0408.


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